Thinking about getting your company established on Instagram but don’t know where to start? It can be stressful, but Instagram growth has great payoff potential. 300 million people use Instagram daily – that’s a ton of potential customers!
If you’ve caught yourself thinking…
“What am I going to post? How do I get followers? What’s a regram? Will I get engagement?” …Now is your chance to learn! It all comes down to your initial strategy. Here are four essential tips for businesses to get started on Instagram:
Fine-tune your profile
It is best to use your company logo as your profile photo so people can recognize your brand. Keep your account name consistent with your other social platforms. There is plenty of room for creativity in terms of crafting your profile bio. Adding your company slogan, giving your followers something FREE, showcasing company culture, adding your website, and creating a branded hashtag are all easy ways to stand strong and stand out.
Your visuals are what you use to catch your followers’ attention. They should be strong enough visually to stand on its own. The messaging you include in your caption should be strong and compliment the photo. Be clear and authentic in every post, and use visuals that help set the tone for your brand. Cole Haan does this extremely well. The image grabs viewers attention with a perfectly paired caption.
Using customers as your billboards can supply you with great user-generated content. Reposting a follower’s image creates a sense of brand loyalty. The more you can show satisfied customers, the better! One of the key contributors to Daniel Wellington’s success is how they expertly regram user-generated content which has resulted in a larger audience and increased revenue.
Using the right hashtags in your Instagram captions can give your posts more visibility and engagement. Compile a list of niche hashtags related to your brand. You need to use hashtags people search for and analyze which are driving the most engagement.
Add to your story
Everyone loves a good story! Make the followers feel connected to your brand by sharing authentic and compelling stories.
Five quick tips:
– Don’t overdo it with the filter effects
– Use hashtags, but use them smartly
– Post often to keep followers interested
– Interact with followers
– Stay on top of the latest Instagram trends
If you implement these into your Instagram strategy, you’ll see growth before you know it. It won’t be overnight, but it will happen. If done correctly, that growth will be very profitable.
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