Content Sharing Across the Web

People are sharing more than ever across the Social Web. And according to AddToAny, Facebook is the place to be. People use Facebook to share links more than any service, with 24% of all shares[i]. Facebook dominates over email (11.1 percent) and Twitter (10.8 percent)[ii].

Twitter’s 10.8% may seem paltry next to Facebook’s 24%, but Twitter has one-tenth as many users as Facebook[i]. This begs the question, is Twitter going to overtake Facebook one day as the most popular social network for sharing?

As social marketers, we watch the trends of where users are going. Facebook has overtaken MySpace in the number of users, just as MySpace surpassed Friendster years ago[iii]. Keeping an eye on these trend reports is a great first step in anticipating where your audience may go and how to best communicate with them and market to them.

So what do you think is the next big thing? Is Facebook going to expand forever or is Twitter going to take the crown?

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