URBAN DECAY HALLOWEEN

CHALLENGE

Urban Decay, a L’Oreal company, aimed to engage new and existing customers and leverage the excitement surrounding Halloween and costume makeup.

ON SOCIAL

Curated content across Facebook and Instagram successfully drove users to the #UDHalloween landing page. By way of real-time marketing, our team actively engaged with potential entrants with an interest in costume makeup via Twitter with personalized messaging.

STRATEGY

Develop a custom microsite to host the #UDHalloween campaign and promote a fluid user experience that inspired direct photo uploads and shares.
 

28,800

UNIQUE VISITORS

3,415

TOTAL ENTRIES

83%

MOBILE TRAFFIC

53%

TRAFFIC FROM SOCIAL CHANNELS