TROLLI: EVIL EPIC TWIN

CHALLENGE

Launch a new gummy product, Evil Twins, and attain shelf placement at key retailers in order to expand market share as the #1 gummy in the male 10-18 demographic.

SOLUTION

Brickfish developed Epic Evil Twins, an IOS and Android mobile game. The app was launched using an integrated digital strategy including a microsite, on-package promotions and an instant-win sweepstakes.

100.000+

TOTAL DOWNLOADS

1,000,000

TOTAL PLAY

$4,200,000

REVENUE INCREASE