THRIFTY: #BEBOLD

CHALLENGE

Target adventurous, deal-driven travelers, to increase awareness and social engagement surrounding the Thrifty Car Rental brand.

SOLUTION

The #BeBold campaign, where entrants were encouraged to upload an image/video that showcased their bold adventure and share their entry across social to increase their chances of winning.

13,257

TOTAL VISITORS

2,764

TOTAL ENTRIES

19,314

TOTAL ENGAGEMENTS