BET: RHOH

CHALLENGE

Mitch Poker was an interactive, mobile-friendly Instant Win Sweepstakes where fans could play a card game against characters from the show Real Husbands of Hollywood.

SOLUTION

Develop an interactive Instant Win Sweepstakes where fans play a game against characters from the show. Brickfish managed all aspects of strategy, web development, social platform, creative, prize fulfillment, analytics & reporting.

29,527

UNIQUE VISITORS PLAYED THE GAME 17,190 TIMES

94,137

EARNED MEDIA IMPRESSIONS

319%

FACEBOOK FANS INCREASE (278,000 to 1,166,000)

32%

TWITTER FOLLOWERS INCREASE (39,600 to 52,331)