CHALLENGE

Engage travelers with lifestyle-focused content, drive awareness of the Young Renters age reality, and inspire users to make reservations and rentals helping to drive revenue for the Hertz Brand.

SOLUTION

Develop a responsive web app that compels fans to enter The Spring Break Road Trip contest. Participants submit a series of photos to represent items for the Spring Break Checklist, which will include categories, such as “By the Water” and “Popular Attractions”. Participants are encouraged to share their submissions across social media, and use the hashtag #SBRoadTrip to increase campaign virality.

1,238

PHOTOS SUBMITTED, 80% UPLOADED VIA MOBILE

19,333

TOTAL SITE VISITORS SPENT AN AVERAGE OF 2.5 MINUTES EACH

1,902,859

IN POTENTIAL REACH FROM RTM EFFORTS