HERTZ TRAVEL QUIZ

CHALLENGE

Engage fans, particularly females, with lifestyle-focused content while inspiring users to rent with Hertz for leisure travel.

SOLUTION

Develop a responsive web app that compels fans to complete a quiz. Results generate a traveler type and the Hertz car that complements it, which fans share in order to win a “Hertz Weekend Trip Away”.

59,400

TOTAL VISITORS

7,000

ENTRIES AND OVER 14,000 QUIZ RESULT SHARES

110,300

IN POTENTIAL REACH FROM RTM EFFORTS