COSTCO: SAVINGS TOO BIG

CHALLENGE

Drive incremental online sales on costco.com by creating a social referral program to increase awareness, acquire new emails and new members.

SOLUTION

Brickfish developed a Costco social referral program to increase awareness, acquire new emails and drive membership. Built on a responsive microsite with engaging video content and social sharing, Brickfish drove traffic to the site through a successful email campaign. The resulting coupon redemptions drove traffic to COSTCO.COM and store locations.

132,572

EMAIL MARKETING OPT-INS

30,617

COUPON CODES REDEEMED DRIVING $8,280,272 IN ORDERS

17.6%

OF ORDERS WERE FIRST-TIME SHOPPERS, DRIVING $1,632,477

$270

AVERAGE ORDER VALUE