CLOS DU BOIS: SIP & CLOS

CHALLENGE

Increase the brand’s presence on social media by engaging online consumers around the theme “It’s Clos Time N:OW” MARCOM AWARD WINNER 2014.

SOLUTION

Launch the “Sip & Clos Time” web application and social media campaign celebrating friendship. Users would upload a photo, choose a frame, tell a story about how they spend Clos Time with their friend, and share on social media.

36,312

TOTAL VISITORS

2,055

ENTRIES

94,137

EARNED MEDIA IMPRESSIONS

53%

CAME FROM SOCIAL MEDIA