STRATEGIZE WITH GROUNDSPARK
- Escape the silo effect and allow for cohesive collaboration with an editorial calendar and gain a 360 view to proactively plan your marketing initiatives.
- Plan the distribution of your social content from the start of production by scheduling posts while they’re in the early stages so you don’t have to backtrack.
- Create campaigns without leaving the platform. Build quizzes, sweepstakes, and UGC contests with ease and see how they’re performing in real-time.
OWN WORKFLOW WITH GROUNDSPARK
- Bring your ideas to life and seamlessly build on-brand content with a flexible workflow function that allows you to manage and prioritize your projects.
- Take comfort in knowing your social posts will publish to the correct channels at optimal times with network integrations that allow you to reach your target audience.
- Chat with your team members in conversation threads attached to each content piece. Connect with one another for approvals and to establish tags for in-the-moment reporting.
LISTEN WITH GROUNDSPARK
- Monitor messages, mentions and comments through a single dashboard with customizable streams. Use keywords to insert your brand in real-time conversations.
- Respond to customer service inquiries and proactively initiate one-on-one conversations with your audience to garner engagement and drive revenue.
- Keep track of your team’s activity with trails that allow you to view full conversation history. Protect your brand by screening users and gaining an extensive view of their social activity.
OPTIMIZE WITH GROUNDSPARK
- Robust filters allow the platform to generate the analytics that matter most to you. Modify dates, competitors, and content tags to draw detailed comparisons.
- Acquire meaningful insights from your content and campaign performance to optimize your strategy through a real-time data-first approach.
- Show the effectiveness of your work by generating comprehensive, presentation-ready reports to seamlessly share across departments and team.