• How To Get Your Personal Brand in Formation

    BY Charles Warsh

    You are a brand! I know this sounds like marketing rhetoric, but it’s true. What you say, what you wear, even the places you go are a reflection of you…

    March 8, 2017 |
  • How To Find The “Right” Influencer For Your Brand

    BY Brickfish

    From Kim Kardashian to your favorite blogger to the Yelp Elite review you just scanned, all of these people are a form of influencer who help you make a very…

    January 27, 2016 |
  • Lost In (Social) Space

    BY Brickfish

    It’s not news that social media has revolutionized communication. We have shifted from a world in which marketers push content in a one-way form of communication to one where every…

    December 16, 2015 |
  • Keeping Up With the Joneses

    BY Brickfish

    They’re young, tech-savvy and have $200 Billion in spending power. Millennials are more than just selfie taking, kale fanatics. “They know the way things go down and are no longer…

    November 25, 2015 |
  • Click ‘Til You Drop

    BY Brickfish

    We’re all familiar with the concept of Facebook stalking. A few years ago, Facebook took it to the next level when your potential purchases—like, let’s say, that pair of pumps…

    October 14, 2015 |
  • Social Media Alone Will Not Save You

    BY Brickfish

    There are commercials you fast forward through, and commercials you stop and watch. The company has established a certain voice, a sense of humor, a personality. They feel as familiar…

    September 30, 2015 |
  • How to Hashtag

    BY Brickfish

    Recently a client came to us with a hashtag they wanted to use in conjunction with featuring new products. There was just one problem: The hashtag was already in play,…

    September 9, 2015 |
  • Facebook Makes Update to News Feed: Who’s Your Priority?

    BY Brickfish

    Micromanagers unite! Facebook has changed its news feed algorithm to allow users to prioritize their news feed, unfollow friends or reconnect with unfollowed friends at their leisure. That means you…

    July 16, 2015 |
  • Say Goodbye to Promotional Posts: Facebook’s Latest Bombshell

    BY Brickfish

    Facebook just announced yet another change which will impact brands and the prominence of organic promotional content they share. Straight from Facebook: “As part of an ongoing survey we asked…

    December 12, 2014 |
  • 9 Ways to Use Real-Time Marketing (and when not to)

    BY Brickfish

    What is Real-Time Marketing? In short, RTM is proactive, in the moment marketing that is best executed after rapid research and creating content on the fly. A key factor in…

    November 18, 2014 |